A Word from the Author – Nimrod Zvik:
“Reliance on aggressive promotions is a symptom—not a solution. The real estate industry hasn’t truly dealt with the changing reality; it has simply hidden behind it. It’s time to speak a new language: strategic, personalized, and human.”
Critique from the Field: Everyone Looks the Same:
Despite the talk of innovation, most companies in the real estate sector offer the same product with the same messages. Consumers are not choosing based on value—but on a discount.
The Solution: Connect with the Person, Not Just the Price:
Instead of fighting over price per square meter, Zvik suggests focusing on customer value: customized payment plans, financial advice, a personal customer journey, and a genuine connection between sales people and the company’s DNA.
A Marketing Vision for the New Era:
“A company that builds trust during a crisis—will lead the market the day after.”
Credit:
The article was published on the Channel 10 website – Israel’s Economics Channel on January 20, 2025.
Link to the Original Article:
https://tv10.co.il/opinions/ענף-הנדלן-טומן-ראשו-בחול-ללא-חזון-ואסט/
