A Word from the CEO – Nimrod Zvik:
“When a resident objects, they’re not trying to stop it—they’re trying to feel safe. It’s precisely there, in those moments of objection, that our opportunity begins to understand deeply, to connect, and to build real trust.”
Marketing in Urban Renewal: It’s Not Just Real Estate – It’s Emotion:
The company works on the ground with residents who live in the old buildings—with fears and a sense of mistrust. The response: communication, sensitivity, and creating a connection.
“The Resident is Not the Client – They are the Partner”:
“We don’t ‘sell a dream,’ but rather confront the fears with respect and patience.”
Success Measured in Trust:
“When strangers sit together and feel like they are part of something shared—true success is born.”
Credit:
The article was published in Israel Hayom / Google News on February 25, 2024.
Link to the Original Article:
https://search.app/oMqQtwyzbJUwhJso8
